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Good communication opens doors. That is why the recently launched KlimKomHub research project is rethinking climate communication: close to people, positively oriented and locally anchored.

The terms climate change, climate adaptation and climate protection are omnipresent. For many people, however, they  sound abstract and distant from everyday life, or even negative. Future projects based on these terms can be met with scepticism or rejection. However, a liveable future can only be achieved with societal support.

Start of the three-year research project
The aim is to develop communication formats that go beyond providing information, promote understanding, highlight concrete opportunities for action at the local level, strengthen social engagement and advance future projects – together, locally and positively.

To this end, concrete projects will receive a communicative boost in two model regions: in the city of Zwickau, with a focus on climate-resilient urban development, and in the Allgäu region, with a focus on cross-sector projects at the interface between agriculture, forestry and tourism. Existing narratives, concerns, wishes and visions for the future will be considered to develop effective communication strategies.